Pitbull Gym Clothing Co. is one of the bodybuilding industries leading men’s fitness apparel brands. Established in 1989, Pitbull Clothing Co. has been dominating it’s competitors by providing superior quality fitness apparel essentials. Although a leader in their industry, the brand was well overdue for a brand face-lift.While keeping true to Pitbull Gym’s essence, the goal was to establish an identity that is clear, unique, and classic.

The 2014 Fall/Winter catalog was the first of the re-designed brand identity. The goal was to properly communicate its redefined aesthetic and companies mission statement to current customers and new wholesale customers.

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