DR. U IDENTITY


While working at a branding Agency, I was approached to lead Art Direct a team of designers to develop an identity for a new client. Dr. U, a well known Los Angeles dermatologist, had recently developed skin and hair care products targeted for women of color. The objective was to create a unified brand identity under the name “Dr. U”.


The client requested that we develop a new logo, website, packaging, print advertisements, and complete identity while keeping in mind 3 attributes to the brands personality.


*SCIENTIFIC

*THERAPEUTIC

*REDISCOVERY

BRAND AUDIT MOOD BOARD

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